sabericoClient: saberico
Project: Website
Role: Designer

A beautifully minimalist site for an equally sophisticated client, saberico. In a market full of cheap fast food and overpriced tourist fare they stand out by making delicious organic chemical-free fare. The brief required the design to guide visitors to the client’s three main channels: the restaurant, the deli and the chocolatería. Special attention also went into highlighting saberico’s new kiosk in Guatemala City. Finally, a credit card gateway and shopping cart were built to accommodate orders made para llevar.

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Casa Escobar - WebsiteClient: Casa Escobar
Project: Website
Role: Designer

Casa Escobar is my favorite steak house in Guatemala, and I’m not alone. With two locations they cater to both chapines and extranjeros with fast growing success. The challenge of this project was to communicate the superiority and tradition of the restaurant without appearing stuffy or trite.

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El Cazador Italiano - WebsiteClient: El Cazador Italiano
Project: Website
Role: Designer

I designed this modern, sleek website for a young, fun Italian restaurant. Gourmet features include a reservation form that alerts the restaurant via SMS and a custom JavaScript map that responds to iPhone/iPad/Android pinch gestures.

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Alite Designs - WebsiteClient: Alite Designs
Project: Website
Role: Designer, Front End Developer

Hipsters like to go camping too! Alite Designs, a start-up based in San Francisco, designs cool and functional gear for the ironic outdoorsperson. Alite’s deadline, however, was anything but apathetic: after creative was approved I was required to build a custom WordPress theme from scratch in exactly one week. After a few late nights I had pulled it off like a pair of girl jeans and non-prescription eyeglasses.

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HablaCentro - WebsiteClient: HablaCentro
Project: Website
Role: Designer, Front End Developer

HablaCentro is a Spanish-language news portal that aggregates content from it’s hub citizen-journalist sites: HablaHonduras, HablaGuate, HablaElSalvador, HablaVenezuela and HablaCostaRica. The Habla project is a collaboration between myself, a Swedish programming ninja and a bleeding edge Guatemalan journalista. The site receives thousand of visits a day and allows Latin American journalists and citizens to anonymously publish and consume news without fear of government censorship or retribution. North American servers FTW!

evolve24 - WebsiteClient: evolve24
Project: Website
Role: Designer

evolve24 is a business analytics and research firm specializing in the measurement of perception, reputation and risk. I completely redesigned their site, put it on a CMS (Content Management System) and replaced their old Flash animations with more lightweight, accessible jQuery. The new site received a sizable lift in traffic, valuable lead generation via white paper registration and increased email inquiries from potential new customers.

Hifn - WebsiteClient: Hifn
Project: Website
Role: Designer

Hifn designs, develops and markets security and compression processors. They contracted my agency to perform extensive discovery, positioning and redesign of their online presence. My design responded to many different business requirements, functional considerations and a deep understanding of the discovery conducted by our marketing team, copywriters and the client’s own strategy. The rotating “billboard” area at the top of the page is an exciting and effective method of communicating high-level messaging and was well received by the client.

Lucy Fiddian-Green - WebsiteClient: Lucy Fiddian-Green
Project: Website
Role: Designer, Flash Developer

Dark, cinematic and haunting are words often used to describe the work of Lucy Fiddian-Green, a UK-based photographer who approached my agency to create a dynamic Flash-based portfolio for her work. I co-designed the site with another designer and then built it out in one week. Both galleries, bio and footer contact info are XML-driven making it easy for the client to update.

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Client: LeapFrog
Project: Scout’s ABC Garden App Logo
Role: Designer

Logo for LeapFrog’s first iPhone app, “Scout’s ABC Garden.”

Goodway Industrial - LogoClient: lowercase collective
Project: Goodway Industrial Logo
Role: Designer

Goodway Industrial is a Hong Kong-based manufacturer of unbranded sporting goods and camping hardware. I delivered this no-nonsense, industrial strength mark for their corporate identity.

El Cazador Italiano - LogoClient: El Cazador Italiano
Project: Logo
Role: Designer

Fun & cheeky logo for El Cazador Italiano, located in La Antigua, Guatemala.

Namaste Nights - LogoClient: NamasteDirect
Project: Namaste Nights Logo
Role: Designer

Logo for Namaste Nights, an annual auction and fund-raising event held in San Francisco, CA. The event collects donations for NamasteDirect, a non-profit dedicated to providing microcredit loans to women entrepreneurs in Latin American.

Namaste Nights - Logo AltClient: NamasteDirect
Project: Namaste Nights Logo
Role: Designer

Alternate version.

Kidzrock - LogoClient: Rock School
Project: Kidzrock! Logo
Role: Designer

Fun, energetic and youth-oriented mark for a music education program for the 1-5 y.o. rocker scene.

Corazon de Mujer - 2011 CalendarClient: Corazón Scarves
Project: Threads: Corazón de Mujer 2011 calendar
Role: Designer

Corazón Scarves, a US-based social enterprise, asked me to design a calendar for Corazón de Mujer: a collective of Indigenous women here in Guatemala who weave scarves to support themselves. The women are all victims of domestic violence and the calendar provides them with a vehicle to tell their stories via first-person testimonials. For the images, I collaborated with several professional photographers who were able to capture amazing portraits of the women.

Broder Bros. - Great RepublicClient: Broder Bros.
Project: Great Republic DVD
Role: Designer

Great Republic is a hip, young spin-off line of the unbranded clothing giant, Broder Bros. In conjunction with the art director, I illustrated distinct vector graphics based on old Soviet Constructivist posters. We then created a unique look and feel to the photography using my retouching and compositing skills.

Tarantic Records - CD SleeveClient: Tarantic Records
Project: Pinstripe Late Nite CD
Role: Designer

To compliment the digital release of my new album, my record label released a limited edition of 500 CDs. I sourced the image from flickr – fair and square under the Creative Commons license – which allowed me to splurge on a fun Op-Art typeface, Dazzle.

©2012 Brad Eller Design