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Project: Fiesta Everyday Campaign
Fiesta is a supermarket chain here in Texas. Origninally catering to Latinos, they now carry African, Indian, Asian and other international items. The objective of this campaign was to raise awareness of Fiesta’s everyday items such as paper towels, toothpaste and milk, while highlighting their unique international offerings.
Virtrue is a San Francisco-based startup developing a platform for identity verification, professional reputation and trust. They came to me with a static demo site and a custom-built Ruby CMS. My role was to design both the enterprise and consumer versions of the website, with a strong focus on UX and UI design.
Client: Alite Designs
Hipsters like to go camping too! Alite Designs, a start-up based in San Francisco, designs cool and functional gear for the ironic outdoorsperson. Alite’s deadline, however, was anything but apathetic: after creative was approved I was required to build a custom WordPress theme from scratch in exactly one week. After a few late nights I had pulled it off like a pair of girl jeans and non-prescription eyeglasses.
Project: HTML Email
Role: Designer and developer
Leapfrog sends out a lot of emails, typically with all the product shots, graphics and actionable elements per corporate email marketing best practices. For this Labor Day piece, however, I took a relatively minimalist approach and paired clean typography over a soft, abstract and colorful background. The result is an inviting visual message that garnered a great amount of clicks.
HablaGuate is a multilingual news portal that both aggregates content from partner sites and hosts new, unique content from selected contributors. The Habla project is a collaboration between Kara Andrade, Erik Sundelof and myself. HG allows Latin American journalists and citizens to anonymously publish and consume news without fear of government censorship or retribution.
Project: Scout’s ABC Garden App Logo
Logo for LeapFrog’s first iPhone app, “Scout’s ABC Garden.”
Pacas (secondhand clothing stores) are extremely popular here in Guatemala. TecnoPACA is a Guate-based startup banking on this popularity but with a twist: importing massive quantites of scratch’n'dent electronics from the US and selling them at heavily discounted prices. The logo therefore needed to express three concepts: North America, technology and bulk/volume.
Client: The Austin-American Statesman
Logo for austin+, an Augmented Reality app for the Austin-American Statesman. Currently in play for both the App Store icon and in The Statesman print edition, to indicate AR content.
Project: Namaste Nights Logo
Logo for Namaste Nights, an annual auction and fund-raising event held in San Francisco, CA. The event collects donations for NamasteDirect, a non-profit dedicated to providing microcredit loans to women entrepreneurs in Latin American.
Project: Rock The Lot branding
Identity concept for an Austin360 live music event called Rock The Lot, which targets the SXSW Music audience. Along with digital and print ads, I designed the necessary rock’n'roll collateral including a 20” x 30” silkscreen poster, black tees and vinyl stickers.
Project: Spiceworld Party Flyer
Part of a large body of print collateral I helped create for Spiceworks’ popular annual event here in Austin, Spiceworld. For this particular piece, my goal was to capture the rugged Western feel of Texas without going completely cowboy.
Client: Corazón Scarves
Project: Threads: Corazón de Mujer 2011 calendar
Corazón Scarves, a US-based social enterprise, asked me to design a calendar for Corazón de Mujer: a collective of Indigenous women here in Guatemala who weave scarves to support themselves. The women are all victims of domestic violence and the calendar provides them with a vehicle to tell their stories via first-person testimonials. For the images, I collaborated with several professional photographers who were able to capture amazing portraits of the women.
Client: Broder Bros.
Project: Great Republic DVD
Great Republic is a hip, young spin-off line of the unbranded clothing giant, Broder Bros. In conjunction with the art director, I illustrated distinct vector graphics based on old Soviet Constructivist posters. We then created a unique look and feel to the photography using my retouching and compositing skills.