Virtrue is a San Francisco-based startup developing a platform for identity verification, professional reputation and trust. They came to me with a static demo site and a custom-built Ruby CMS. My role was to design both the enterprise and consumer versions of the website, with a strong focus on UX and UI design.

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Hipsters like to go camping too! Alite Designs, a start-up based in San Francisco, designs cool and functional gear for the ironic outdoorsperson. Alite’s deadline, however, was anything but apathetic: after creative was approved I was required to build a custom WordPress theme from scratch in exactly one week. After a few late nights I had pulled it off like a pair of girl jeans and non-prescription eyeglasses.

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Leapfrog sends out a lot of emails, typically with all the product shots, graphics and actionable elements per corporate email marketing best practices. For this Labor Day piece, however, I took a relatively minimalist approach and paired clean typography over a soft, abstract and colorful background. The result is an inviting visual message that garnered a great amount of clicks.

HablaGuate is a multilingual news portal that both aggregates content from partner sites and hosts new, unique content from selected contributors. The Habla project is a collaboration between Kara Andrade, Erik Sundelof and myself. HG allows Latin American journalists and citizens to anonymously publish and consume news without fear of government censorship or retribution.

A beautifully minimalist site for an equally sophisticated client, saberico. In a market full of cheap fast food and overpriced tourist fare they stand out by making delicious organic chemical-free fare. The brief required the design to guide visitors to the client’s three main channels: the restaurant, the deli and the chocolatería. Special attention also went into highlighting saberico’s new kiosk in Guatemala City. Finally, a credit card gateway and shopping cart were built to accommodate orders made para llevar.

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Santé is a health and well­ness com­pany based in La Antigua Guatemala. Their main business focus is selling luxury infared saunas, however, the owners wanted to express their passion and dedication for a happy, holistic lifestyle. Photogrpahy was key to this project’s success, as well as a great deal of consideration to the color palette and the development of a simple user interface.

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I designed this modern, sleek website for a young, fun Italian restaurant. Gourmet features include a reservation form that alerts the restaurant via SMS and a custom JavaScript map that responds to iPhone/iPad/Android pinch gestures.

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